Meta is changing Muse quickly; we update this page when it does.
Meta Muse vs BetterClaw: Pricing, Limits, Privacy and the Muse Alternative (2026)
Meta Muse is Meta’s personal AI agent. It launched on 8 September 2026, topped the free app charts in the US and Canada, and passed 5 million US downloads in 22 days according to Sensor Tower. It can book tables, shop with partner stores, write emails and keep working after you close the app.
Meta Muse vs BetterClaw at a glance
This page answers what people actually search about Meta Muse: is it free, what the subscription costs, where it works, what it can and cannot do, and how it compares with BetterClaw, an AI agent platform for work that runs any model.
Quick answer: Meta Muse is free for most personal tasks, with paid plans at $20 and $100 a month. It runs only on Meta’s own model, works in the US and Canada, and shops only where partner stores allow it. BetterClaw starts at $19 a month, runs 28+ model providers with your own keys, and is built for work agents in Slack, Telegram, Discord and Gmail.
What it is
Personal AI agent for errands, shopping, bookings and email
AI agent platform for work: build agents that run in your team’s tools
Price
Free, Power $20/mo, Max $100/mo. Card needed even on free
Basic $19/mo, Pro $49/mo ($39 annual), Business $149/mo ($119 annual). 7-day money-back guarantee
Models
Muse Spark (Meta) only
28+ providers: Anthropic, OpenAI, xAI, OpenRouter, Ollama, custom endpoints
Your own API keys
Not offered
Yes, zero markup. Managed keys on Pro and Business
Where it runs
iOS, Android, web (muse.ai), WhatsApp and a Mac app. Smart glasses “in the coming months”
Web app, plus Slack, Telegram, Discord and Gmail
Countries
US and Canada
UK and EU included. Our DPA covers EU GDPR, UK GDPR and Swiss FADP
Integrations
Partner stores and services (Walmart, Best Buy, Expedia, Instacart and others), plus 15 business apps in Muse for Small Business
99 connectors with one-click sign-in
Business model
Free tier funded by a small fee on transactions, per Mark Zuckerberg
Subscription. No fees on what your agents do
Best for
Personal life admin in the US or Canada
Teams that want agents in their work tools with a choice of model
Is Meta Muse free? Muse pricing and subscription
Yes, Meta Muse has a free tier, and Meta says most people will not need more. Alexandr Wang, Meta’s Chief AI Officer, said “for the vast majority of users, they should be able to do what they need to within the free tier.” There are two paid plans for heavier use.
You need to add a payment card to start, even on the free plan (TechCrunch, 8 September).
Meta plans to earn money by taking “a small fee from transactions,” Mark Zuckerberg said at Connect on 23 September. TheStreet reports merchants pay that fee, not users.
Muse for Small Business (launched 29 September) is also free to start, with subscription plans for more usage. Meta has not published separate business prices.
Power and Max allowances are from Meta’s help page. The free tier’s allowance comes from TheStreet’s Connect coverage; Meta hasn’t published it.
How BetterClaw pricing compares
BetterClaw is a flat subscription from $19 a month. You can bring your own API key from any of 28+ providers and pay the model provider directly with zero markup, so you choose how much each task costs. See all plans
Where Meta Muse is available (countries and devices)
If you are in the UK, EU or anywhere outside North America, Meta Muse is not an option yet. BetterClaw works in the UK and EU, and our DPA covers EU GDPR and UK GDPR.
Countries
United States since launch on 8 September, and Canada since 18 September. Meta has not announced the UK, EU or India.
Devices
iPhone, Android, the web at muse.ai and WhatsApp. A Mac app arrived around 17 September, working across your files, calendar, notes and messages. Meta says Meta Muse will come to its smart glasses “in the coming months”, activated by a wake word.
Coming soon
A dedicated Meta Muse email address (no date given).
What Meta Muse can do
Personal tasks: write and send emails, book travel and restaurants, fill in forms, negotiate bills, turn a recipe video into a grocery list, and shop.
Works in the background: it keeps going after you close the app and asks before sensitive actions.
Memory: it remembers your preferences, and you can tell it to forget something.
Video avatar: a real-time avatar you can video chat with, powered by a separate Muse Realtime Avatar model.
Mac app: on Mac it can work across your files, calendar, notes and messages, asking first before sensitive actions.
Partners: payments through Link by Stripe, Shopify and Shop Pay, and PayPal; retailers and services including Best Buy, Gap, Sephora, Walmart, Wayfair, Expedia and Instacart; plus GitHub, Granola and Notion. Meta says developers sent over 1,500 applications to its connector platform in less than a week.
What Meta Muse cannot do (yet)
Shop on Amazon. Around 20 to 21 September, Amazon started blocking Meta Muse, telling it that “continued access by an unauthorized AI agent violates Amazon’s Conditions of Use.” Amazon said third-party apps should “operate openly and respect service provider decisions.” Meta says Muse stores login details securely and the agent cannot see them.
Finish every checkout. In CNN’s hands-on test (23 September), Meta Muse could not complete a Target checkout, could not message Marketplace sellers, and suggested two restaurants that had closed years earlier. It did book a dinner reservation, make a moving plan, email a friend and create a Google Doc.
Use other AI models. Meta Muse runs on Meta’s own Muse Spark. There is no option to pick Claude, GPT or Grok, or to bring your own key.
Work outside the US and Canada.
This matters for one reason: an agent that shops and books for you depends on every store agreeing to let it in. When a big retailer says no, that part of the agent stops working.
Meta Muse privacy: what Meta says
If privacy is your main concern, change the training setting on day one and only connect the accounts Meta Muse needs.
Each user gets a dedicated “Muse Secure VM”, and a separate “Sentinel” agent approves anything Meta Muse sends out to the internet.
Meta says Muse has “no visibility into people’s passwords or payment methods”, keeps a full audit trail, and lets you disconnect any service at any time.
Meta says Muse “doesn’t share a person’s conversations or the data in their VM with Meta’s ad systems.”
Your interactions can be used to train Meta’s models unless you opt out. Axios reports this is on by default.
A “Muse Confidential VM” with end-to-end encryption is planned, targeted for the end of 2026 according to Axios.
Security: on 21 September a researcher disclosed a flaw in the Mac app that let code already on the computer misuse Meta Muse. Meta confirmed a fix the next day.
Muse for Small Business vs BetterClaw
On 29 September Meta launched Muse for Small Business in the US and Canada. It learns what a business sells and how it talks to customers, connects to Facebook Pages, Instagram professional accounts and Meta ad accounts, and links 15 business apps: Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom. Meta says “nothing publishes, sends, or spends without your approval.”
Best at
Running a small business that lives on Facebook, Instagram and Meta ads
Agents for support, ops, sales and internal work across your tools
Integrations
15 apps plus Meta business accounts
99 connectors
Where your team talks to it
The Muse app
Slack, Telegram, Discord, Gmail
Model choice
Muse Spark only
Any of 28+ providers
Countries
US and Canada
UK and EU included
Choose Muse for Small Business
if your business runs on Meta’s apps and ads.
Choose BetterClaw
if your team works in Slack or Gmail, needs a specific model, or is outside North America.
Meta Muse vs OpenClaw, Grok Bot and ChatGPT’s OpenAI Dots
Price
- Meta Muse
- Free, $20, $100
- OpenClaw
- Free software; you pay hosting and models
- Grok Bot
- From $20/mo (Cursor Pro) or $30/mo (SuperGrok)
- OpenAI Dots
- With ChatGPT Pro (from $100/mo) or Business Premium
Models
- Meta Muse
- Muse Spark only
- OpenClaw
- Any
- Grok Bot
- Chosen for you, no model picker
- OpenAI Dots
- GPT-6 Astra
Runs on
- Meta Muse
- Phone, web, WhatsApp, Mac
- OpenClaw
- Your server
- Grok Bot
- Desktop and mobile
- OpenAI Dots
- ChatGPT, Slack, Teams
Setup
- Meta Muse
- Download the app
- OpenClaw
- Install and maintain it yourself
- Grok Bot
- Download the app
- OpenAI Dots
- Create on desktop, use anywhere
Meta Muse vs OpenClaw comes down to control. OpenClaw is open-source software you run on your own server with any model, and you handle security and updates. Meta Muse is a finished app that runs entirely inside Meta. Want OpenClaw without the server? See our managed OpenClaw hosting comparison, or OpenClaw vs BetterClaw.
Comparing Meta Muse with Instinct? See our full Muse vs Instinct breakdown. For the other two always-on agents, read OpenAI Dots vs BetterClaw, Grok Bot vs BetterClaw, or all three side by side in OpenAI Dots vs Meta Muse vs Grok Bot.
Meta Muse review: is it worth it?
For personal errands in the US or Canada, yes. Meta Muse is free for most people, it is fast to set up, and it is clearly improving every week. The limits are real, though: one model, two countries, and shopping that depends on which stores allow it. For work agents that live in your team’s tools and use the model you choose, a platform like BetterClaw is the better fit.
Frequently asked questions
Is Meta Muse free?
Yes. Meta Muse has a free tier that Meta says covers most people. Paid plans are Power at $20 a month and Max at $100 a month. You need to add a payment card even on the free plan.
How much is the Muse subscription?
Meta Muse Power costs $20 a month and Max costs $100 a month. Both give more usage than the free tier.
Is Meta Muse available in the UK or Europe?
Not yet. Meta Muse is available in the US and Canada only. Meta has not announced other countries.
What model does Meta Muse use?
Meta Muse runs on Muse Spark, Meta’s own model. You cannot switch it to Claude, GPT or another model.
Can Meta Muse shop on Amazon?
No. Amazon began blocking Meta Muse in September 2026, saying unauthorized AI agents violate its Conditions of Use. Muse shops through partners such as Walmart, Best Buy and Instacart.
Does Meta use Muse conversations for ads?
Meta says Meta Muse does not share conversations or the data in your Muse VM with its ad systems. Your interactions can be used to train Meta’s models unless you opt out.
What is Muse for Small Business?
A version of Meta Muse for business owners, launched 29 September 2026 in the US and Canada. It connects to Facebook, Instagram, Meta ads and 15 apps including Shopify, QuickBooks, Slack and Stripe. It is free to start, with paid plans for more usage.
What is the best Meta Muse alternative?
For personal tasks, other consumer agents such as Grok Bot or OpenAI Dots. For work agents that run in Slack, Telegram, Discord or Gmail and let you choose the model, BetterClaw from $19 a month.
Meta Muse vs OpenClaw: which is better?
Meta Muse is a ready-made app that runs on Meta’s model. OpenClaw is open-source software you host yourself with any model. Pick Meta Muse for convenience, OpenClaw for full control, or BetterClaw if you want your choice of model without running a server.
Work agents in your tools. Any model you choose.
Start with Basic, $19/mo7-day money-back guarantee · 28+ providers · Zero markup